PR Case Studies
The GS Verde Group
Introduction
The GS Verde Group consists of a corporate law firm, Greenaway Scott and corporate finance advisory firm, Verde Corporate Finance.
Challenge
The GS Verde Group requested public relations support to raise brand awareness and to profile their key team members. The company already had a strong relationship with a range of local publications and wanted to ensure this was maintained, but also to grow the number of places they reached.
Solution
Dragonfly created a bespoke database that would continue GS Verde Group's original media relationships, but ensured that a development plan would be included to build new relationships, and find a fresh approach to sourcing a more varied way to reach their target market.
Outcome
Dragonfly organise, create and distribute a range of blogs, press releases and awards entries which have been successfully published in local news outlets and resulted in GS Verde Group being shortlisted for multiple awards, with a few wins along the way.
In addition, the Dragonfly team have been working closely with the founder and team at GS Verde Group to create a range of promotional materials that support their marketing efforts. This includes the creation of adverts, business cards, formatting formal documents, presentations, brochures, flyers and much more.